Proiectul nr. 16

Nana Andreea Radut, Mihail Lazar Epure

Meșteshukar Butiq – New Design Story

Our desire is to teleport the visitor into the world of the traditional, to make him wonder through the space as he would through a traditional yard and household and feel the authenticity of the place where these objects are being crafted and brought to life. We used the new design as a canvas layer that not only integrates the exhibition-objects but also enhances and outlines their shapes, textures, colours and scents.


Thus the exposed objects are handmade with sinuous and imperfect lines, made of warm materials and colours, whereas the proposed volumes are rigorous, precise and cold, consisting of a rectangular metal mesh that allows the observer to easily see through it, perceiving only it’s silhouette. A strong contrasting effect is created that highlights the exposed objects while having an environment that gives context to their stories.

Using these elements we created a sensory path which begins ever since you come walking down the street in front of the store. Your attention is captured by the blue vivid colour of the window, through which your eyes can take a peek inside only to discover a whole world behind it, a world that draws you in only by being in a total disagreement with the outside world, that of the street.

Once you step inside, you find yourself invited to go through the MBQ household, which is, in turn, like a traditional household, made up of the traditional courtyard with it’s annexes and ultimately, the dwelling household with it’s traditional porch.


The space is zoned as follows:

1. The yard outside the Household: The cart with hay, the haystack, the fence and access gate, the hen-roost cage and the well, which together form the main space for object exhibition. These newly-made objects are the traditional key elements, customary found in traditional households that help in navigating and sensing the traditional space. They are made of the grey grid extruded from the grey walls. This is made as such to only enhance their silhouettes while forming the background and the perfect support to highlight the exposed objects.


2. The porch: A defining element for the Romanian tradition; the porch is a semi-open space, both passage between the exterior and the interior, as well as a place of relaxation, meditation, communication between the members of the community and the hospitality specific to the Romanian peasant. The porch is made in the same unitary method with the rest of the objects proposed. This time, the porch is painted white to attract the visitor, as a light at the end of the tunnel would, to have a moment of pause, of meditation, at the end his walk through the yard. Here the visitor can have a break sitting at the traditional Romanian table and can meditate on the craftsmanship images presented on the wall in front.

Serving beverages in this space is done through a small "window", similar to those found in traditional houses.

3. The household: The space of the traditional house was mainly composed of a large room with white painted walls, where the family slept, stored their belongings and their heritage and had a small area for cooking. Hence, the function of the coffee bar and the area for traditional clothes ​​exhibition and sale.

The concept of the proposed arrangement comes with a surplus of: double the initial spaces of exhibition, the possibility of organizing objects by categories, a dynamism and interactivity of the space, the intimacy, the perfect integration and the naturalness of the area for beverage serving, discussions and workshops.

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